20 years building and running ecommerce and marketplace businesses across the US, India, and Australia, including a $1.1B P&L at Coles Supermarkets and senior leadership at Catch.com.au.
Five ventures of my own, built and operated end to end.
Operating experience
Coles Supermarkets
Sep 2017 – Jul 2019 · A$1.1B P&L owned
Wesfarmers-owned to Nov 2018, Fortune Global 500
Catch.com.au
Feb – Sep 2017 · A$200M P&L owned
DTC and Mirakl marketplace
GS1 Australia
Aug 2019 – May 2022 · 300+ brands
eBay, Google Shopping, Amazon, Alibaba
Lasoo
Jun 2022 – Mar 2023 · 60+ retailers
IVE Group, ASX-listed
Earlier career: Save the Children Australia · Zoho · Melbourne IT · Citigroup, UK cards portfolio
Five ventures of my own, and the companies where I ran marketplace, merchandising, and ecommerce lines. The balance is the point: building from nothing and operating at national scale teach different things, and most executives have only done one.
Founded
Led
Supply, demand, operations, and trust are tightly coupled, and they break in that order. I have worked on the parts that fail after growth, which is a different job from getting you there.
Large revenue lines, partnerships, and execution inside scaled businesses. A $1.1B P&L at Coles and a team of 31. I launched the world's first grocery marketplace on eBay, rolled Click & Collect across 800+ supermarkets on the Ocado stack, and cut average delivery time 35%.
Generative AI evaluation and strategy with leading AI organizations, and AI used directly in how I build and operate, from backend automation to internal tooling.
Writing drawn from operating inside ecommerce and marketplace businesses. What breaks at scale, what compounds over time, and what most teams underestimate.
As featured in
Marketplace, ecommerce, and AI-led operations. Australian citizen, so the E‑3 applies: no lottery and no USCIS petition.